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WO2017019645A1 - Cross-screen optimization of advertising placement - Google Patents

The disclosure further comprises a computing apparatus for performing the methods, and computer readable media having instructions for the. Since the attributes are transmutable, the edges can also change, either in their weighting or by being created or abolished if the similarity score for a pair of nodes alters. Conversely, the nearer to 0. This improvement in speed also provides significantly better accuracy in predicting data models around media consumption and consumer behavior. It is not intended that the examples presented herein limit the scope of the appended claims. Thus, if a person has logged in multiple times on different devices with the same ID, then it is possible to be sure that the person's identity is matched. New York designated market area DMA. Ref document number : Country of ref document : Does tinder limit matches raleigh hookups. Around seven-in-ten U. By contrast, a hold means in practice that the spot is locked and pooled together with other spots of a similar character. TV programming viewed on the okcupid can people reply to introductions eharmony cant close account in the last month, the history of websites visited by a personal computer or laptop, or mobile device, and history of location based events from mobile devices for example, whether the device was at a Starbucks. The Political Typology — Even in a polarized era, deep divisions in both partisan coalitions. The data is then integrated and processed separately from other consumer data. That transmutable characteristic is known to evolve with time, meaning that in, say, two years, the purchasing tendency indicator will adjust with the growing age of the woman's child. A machine learning system may be used to construct a probability distribution of a win ratio vs. Analog TV bidding is slower than programmatic TV bidding because it is not real-time and not susceptible to algorithmic implementations.

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An advertiser may be a corporation that exercises direct control over its advertising functions, or it may be an agency that manages advertising requirements of one or more clients, usually corporate entities. A campaign description may comprise a single item of advertising content and one or more categories of device to target, or may comprise a schedule for sequential delivery of two or more items of advertising content across one or more devices The winner gets notified, and all others receive a notification of loss. Relevant metrics are analyzed against the buyer's campaign requirements, such as budget, desired audience, and number of impressions. The system uses this data to optimize consumer classifications. Publishing a disparate live media output stream manifest that includes one or more media segments corresponding to key events. Data on consumers and the devices they use that is relevant to an advertiser includes matters of viewing habits as well as specific behavioral data that can be retrieved directly from a media conduit. Since the number of possible attributes of a given type is very large, most of the entries will be 0 for a given consumer. There are various deterministic methods for example, understanding which member of the family has logged into their Netflix account to determine which individual in a household is viewing which content. This poses a large challenge for advertisers when determining which advertising inventory to purchase and how best to reach their target audience efficiently on a given category of device.

Today, these device and media categories remain largely flirty text messages examples send girl first time fetlife profile when incorporated into advertising campaign strategies and planning. This gives review free dating site around the world divorced mature online dating for free south africa accuracy of the predictions. Synthesis of liquid fuel and chemical agents from oxygen-containing hydrocarbons. Other methods of deriving a weighting coefficient used to determine the contribution of a particular attribute to the similarity score include: regression, or feature selection such as least absolute shrinkage and selection operator "LASSO". Across the advertising industry, there are separate entities planning for different media platforms, such as set-top box, phone and desktop. White evangelicals more likely than other Christians to say people should prioritize marriage, procreation. A unique aspect of this type of bidding is that there are tradeoffs between the two types of approach. Ref document number : Country of ref document : EP. This is useful when identifying new consumers who may be interested in the same or similar content as a group of consumers already known to an advertiser.

Support for Black Lives Matter declined after George Floyd protests, but has remained unchanged. All the devices that are frequently used to login to the site are thus tied to the same consumer and thereby that individual's graph node. The device ID information may be used to link a group f devices to a particular consumer, as well as link a number of consumers, for example in a international sex guide talk to women to make friends for free video chat household, to a particular device. Pew Research Center tracks social, demographic and economic trends, both domestically and internationally. Nearly half of U. A method for targeting delivery of advertising content to a consumer across two or display devices, the method comprising:. This is due to modern day habits of media consumption - users consume media on a large variety of devices as well as via different media such as Hulu, Netflix, or cable television. For example, the functions as well as scripting functions can be programmed in functional programming languages such as:. From multiple datasets obtained from different categories of device, it is possible to construct the probability:. Local mistress fendom sexy mature women seeing a girl you matched with on tinder system enumerates all possible TV shows in the dictionary, which can be up todifferent shows. Publishing disparate live media output streams in mixed mode based on user selection. On one embodiment, the technology herein addresses this issue by allocating data based on the nature of each device. Alternatively, it is possible to fit to "ground truth data", e. Digital media environment for analysis of components of content in a digital marketing campaign. EPA2 en. Creation and usage of synthetic user identifiers within an advertisement placement facility. New York designated market area DMA.

An estimated , Mexican migrants came to the U. A value of 1. The vector of viewers for a given TV program can be as long as 10M elements, because it contains one element per consumer. This number can be optimized over successive iterations of the campaign. In some other embodiments, techniques of deep learning are more useful in finding consumer similarities and constructing a consumer graph. This is due to modern day habits of media consumption - users consume media on a large variety of devices as well as via different media such as Hulu, Netflix, or cable television. A consumer graph is, or has been, constructed , or is continually under construction and revision, according to methods described elsewhere herein, and a pool of consumers is defined , based on the graph of consumer properties, wherein the graph contains information about the devices used by each consumer and demographic data on each consumer, and wherein the pool of consumers contains consumers having at least a threshold similarity to a member of a target audience. SSP's have sometimes been categorized as public or private depending on whether a media conduit is able to limit the identity and number of advertisers who have access to the inventory. Profiles, templates and matching in integrated and comprehensive advertising campaign management and optimization. This may be done at periodic intervals, for example at a weekly build stage.

SSP's have sometimes been categorized as public or private depending on whether a media conduit is able to limit the identity and number of advertisers who have access to the inventory. Digital media environment for analysis of components of content in a digital marketing campaign. If there are such persons in the L. Instructions further include programmed instructions for performing one or more of parsing, calculating nerdy nurse pick up lines hookup pics metric, and various statistical analyses. For example, there may be as many as 20 devices in one household. For example, as further discussed elsewhere herein, when a media conduit serves an. For example, a consumer may view a portion of the campaign on a TV, and may also see the campaign within a desktop browser session on their laptop or on their OTT device. Thus "each" when referencing a population of potentially millions of consumers does not necessarily mean exactly every member of the population but may mean a large and practically reasonable number of members of the population, which for the purposes of a given online flirting addiction dating simulation games canada is sufficient to produce a result. The edges can be calculated. Launched as a project focused primarily on U. This vector can be as long as 40k elements.

The validation dataset is typically a sub graph where the device and node relationships are known with certainty. Identifying selections of devices by comparing and modeling incomplete user data against that of other similar users within the market segment is a partial solution to this issue, but current methods are not able to create associations at a level of granularity that is reliable or useful. A method for targeting delivery of advertising content to a consumer across two or display devices, the method comprising:. Geolocation: multiple devices that are nearby, using latitude and longitude, can be attributed to a single consumer. Method and system to account for timing and quantity purchased in attribution models in advertising. Our latest Methods video explores some of the ways these surveys differ from traditional probability-based polls. By contrast, in a probabilistic approach, it is necessary to draw inferences: for example, if the same device is seen in the same location, or similar behavior can be attributed to a given device at different times, then it possible to conclude that the device belongs to the same user. Such determinations then also fine tune the predictive algorithm on a consumer-by-consumer basis. The sum is taken over all values of theta. AUA1 en. Alternatively, values of f n, n' where n is not n' are ranked in decreasing order, and the top t node pairs are selected. The method permits the advertiser to target segments of a population more precisely than before, as well as achieve fine scale refinement of a campaign based on performance indicators from more than one conduit.

In the case of targeting an audience with an advertisement, a high recall rate is desired, since the cost of exposure an advertisement is low, whereas the cost of missing a member of a targeted audience is high. Media conduits. Latest Publications. In this context, a "hard constraint" is a legal or otherwise mandatory limitation on placing advertising in particular time slots or within specified media. Publishing a disparate live media output stream manifest that includes one or more media segments corresponding to key events. Typically it is available because another advertiser has not yet purchased it. System and method for optimizing advertisement campaigns using a limited budget. Thus in programmatic TV bidding, a good heuristic is to aim for a Hold outcome, rather than a Win outcome, a factor that differentiates it from the digital RTB case. Most data systems contain static, homogenous classifications of consumers. Processes and calculations can be how to find the real legal teen sex dark web private profile online dating amongst multiple processors in one or more datacenters that are physically situated in different locations from one. Ref document number : Country of ref document : EP. For each device, data on the type of the user based on the device is collected from third party and first party sources. The present technology, however, is directed towards user- specific and device specific matching of inventory. Even in a polarized era, the survey reveals deep divisions in both partisan coalitions. Digital advertising bidding method, digital advertising bidding system, token generating server, data management server and campaign management method. Analog TV bidding is slower than programmatic TV bidding because it is not real-time and not susceptible to algorithmic implementations.

A clustering algorithm, such as k-means clustering, can be applied to group the devices into smaller clusters. Assign a bid price P s to each s, using a prior distribution. Born after , the oldest Gen Zers will turn 23 this year. With a Loss signal, additional feedback can be provided so that the bidder can revise and resubmit the bid offer. In addition, certain computing functions are typically distributed across more than one computer so that, for example, one computer accepts input and instructions, and a second or additional computers receive the instructions via a network connection and carry out the processing at a remote location, and optionally communicate results or output back to the first computer. Such methods build upon methods of delivery described hereinabove and with respect to FIG. In a preferred embodiment of the present invention, there is a one-to-one audience match to inventory. Advertising strategies are also generally fixed, meaning approaches to advertising strategy are conditioned on certain assumptions that are inflexible and limited to what manual processes are able to achieve. The methods herein lend themselves to increasing return on investment of money spent on advertising by increasing efficiency and reducing costs associated with identifying an advertising strategy. The capability of the technology is not limited by or dependent on the underlying programming language used for implementation or control of access to the basic functions. First, an advertiser sets a target budget, B. Graph construction and reconstruction may be done in the cloud, i. Kind code of ref document : A1. Still another vector would be based on online videos viewed which can also be k elements long. It is preferable that at least one of the first device and the second device is a TV. The incremental reach is the additional deduplicated reach after running the campaign. For example, the items of data can include a datum relating to whether a user clicked on a video online. American workers in some sectors and industries are seeing far smaller wage gains than those in others. Method and system for increasing viewership and viewer interaction with public events and broadcast presentation.

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Both transmutable and non-transmutable characteristics are treated separately as macro categories. Systems and methods of measurement and modification of advertisements and content. The method permits the advertiser to target segments of a population more precisely than before, as well as achieve fine scale refinement of a campaign based on performance indicators from more than one conduit. A method for targeting delivery of advertising content to a consumer across two or display devices, the method comprising:. Essentially, if the average probability of a Win or Hold outcome is expected to be 0. A publisher 1 15 is typically a content owner e. Census data includes data on a population that can be used to optimize purchase of inventory. The method of claim 7, wherein the bidding includes bidding on TV inventory selected from: programmatic TV, linear TV, and video-on-demand content. USA1 en. For example, a campaign may be scheduled to run over a particular time period, such as 3 days, 1 week, 2 weeks, 1 month, or 3 months. Methods and apparatus for classifying an audience in a content distribution network. For example, given a budget, or a dollar-amount spent per advertisement, the cost per impression can be calculated.

Lookalike Modeling by Learning Distance Functions. The values for the other boxes allow an advertiser to make inferences on the values of similar blocks of inventory, based on having similar parameters, such as same daypart or same geographic location. SSP's have sometimes been categorized as public or private depending on whether a media conduit is able to limit the identity and number of advertisers who have access to the inventory. A probability determination is made for each set of inventory. This can be from constructing a device graph as discussed elsewhere. In order to attribute a single device e. For this reason, a hold outcome has more how to find the best match in dating best cute cheesy pick up lines and thus a greater reduction in uncertainty for an advertiser than a win outcome, since the advertiser can infer the clearing price for an entire block of spots when the response is a hold. The method integrates actual content consumption behavior with broadcasted user segments, as well as assigning the devices used for consumption to a single consumer. The method of claim 1wherein the purchasing of a slot in programmatic TV inventory is via a bidding method that utilizes TV viewing data for specific devices. A key aspect of the graph methodology herein is that it permits consumer information to be linked across different device and media platforms that have typically been segregated from one another: in particular, the graph herein is able to link consumer data from online and offline purchasing and viewing sources with TV viewing data. This requires 2 to 3 orders of magnitude less memory than a dense representation. Why is there so much suffering and evil in the world?

WOA1 free use tinder kiev ukraine. Media conduits. Existing strategies fold many consumers into high- level consumer classifications. Pew Research Center regularly conducts public opinion surveys in countries outside the United States as part of its ongoing exploration of attitudes, values and behaviors around the globe. Elite singles how to change sex preferences oasis dating app for android consumers for which more than one device has been associated, can be targeted by an advertising campaign. Latinos with darker skin color report more discrimination experiences than Latinos with lighter skin color. Branding promotes awareness; direct response marketing is designed to generate an immediate response. For example, a woman known to have had a child is represented as such within the set of transmutable characteristics, and therefore as likely to have the intro tinder messages dating a mexican from mexico to purchase diapers. Systems and methods for optimizing an electronic advertising campaign based on organic content. Lookalike Modeling by Learning Distance Functions. Enumerate all non-repeating combinations of s, and denote. GBA en. For example, two adverts may include the same actor and be liked by a consumer for that reason, even though the products portrayed have little in common. The method of claim 1wherein the purchasing of a slot in programmatic TV inventory is via a bidding method that utilizes TV viewing data for specific devices. Newsletters Donate My Account. Thus, OTT content is anything not tied to particular box or device. It follows that advertising strategies for TV are planned according to TV- specific criteria, and web and mobile advertising, which include sub categories such as social media, are each planned separately.

The validation dataset is typically a sub graph where the device and node relationships are known with certainty. In other words, the advertiser can specify that a particular item of advertising content, such as online content, is directed to a particular individual. The self-employed are back at work in pre-COVID numbers, but their businesses have smaller payrolls. In general, the methods herein are independent of bidding process, and are applicable to any of the bidding methods typically deployed, including real-time-bidding, as well as bidding that exploits details of programmatic TV data. The method of claim 1 , wherein the purchasing of a slot in programmatic TV inventory is via a bidding method that utilizes TV viewing data for specific devices. Over the years, we have studied how U. The vector of viewers for a given TV program can be as long as 10M elements, because it contains one element per consumer. Processes and calculations can be distributed amongst multiple processors in one or more datacenters that are physically situated in different locations from one another. For example, given a budget, or a dollar-amount spent per advertisement, the cost per impression can be calculated. Since the attributes are transmutable, the edges can also change, either in their weighting or by being created or abolished if the similarity score for a pair of nodes alters. Therefore the incremental deduplicated reach cannot be calculated for modeled data because devices cannot be associated with particular users. The probability distribution to be learned is more complex and has more dimensions than the RTB case. Alternatively, the functionality could be implemented from higher level functions such as tool-kits that rely on previously developed functions for manipulating mathematical expressions such as bit- strings and sparse vectors. Each bundle is further sub-bundled by known consumption based on those characteristics. An advertising exchange 1 19 also, exchange herein is an environment in which advertisers can bid on available media inventory. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Research Topics. A cookie is a file that a mobile device or desktop computer uses to retain and restore information about a particular user or device. Targeting and advertising planning is directed by a degree of data granularity that is in a continuous and synchronous state of change.

A unique aspect of this type of bidding is that there are tradeoffs between the two types of approach. For example, two adverts may include the same actor and be liked by a consumer for that reason, even though the products portrayed have little in common. Highly religious Americans are much more likely to see society in those terms, while nonreligious people tend to see more ambiguity. Goals may include the target audience desired to be reached, and the hoped for number of impressions. It conducts public opinion polling, demographic research, media content analysis and hitch movie pick up lines tinder problems on android empirical social science research. For each node, whether the consumer watched the show in the last month is indicated with a 1and a 0. Internet-based E-commerce network for enabling commission-based E-commerce transactions along the fabric of the world wide web WWW using server-side sign into okcupid with facebook bbw dating utah multi-mode virtual kiosks MMVKS and transaction and commission tracking servers. All features. Method and system for automatically targeting ads to television media free snapchats showing sex internet dating with japanese demographic similarity. In this example, all the nodes that are also high income earners in ground truth set.

EPA1 en. Then, the direct deduplicated reach is:. Systems and methods of measurement and modification of advertisements and content. But by using behavioral data, it can be ascertained that the 20 devices have 4 major clusters, say with 5 devices each, where the clusters correspond to different individuals within the same household. At the same time, how Black people self-identify is changing, with increasing shares considering themselves multiracial or Hispanic. IP addresses: multiple devices belonging to same IP address indicates a single consumer or a household. American workers in some sectors and industries are seeing far smaller wage gains than those in others. Methods Videos. Consumers are not disparate silos of preference based on the device they are using, but the market for advertising treats them that way due to limitations in the available technology tools, most of which are incapable of quickly and accurately integrating disparate data sets. Certain items of data correspond to events that are referred to in the industry as "beacon" events because of their salience to an advertiser: for example a beacon event can include the fact that a user stopped a video segment before it completed. This question can be particularly confounding for those who believe in a good and all-powerful God, as is often described in the Abrahamic religious traditions of Judaism, Christianity and Islam. It is also possible that a scoring system could be un-normalized, and simply be expressed as a number proportional to the calculated similarity between two consumers. The timeframe is different for these two types. Thus the graph is not static, and can change over time.

Additionally, special classifications can be placed on viewers based on their product purchase patterns and media consumption. Integrated marketing and operations decisions-making under multi-brand competition. For example, the functions as well as scripting functions can be programmed in functional programming languages such as:. An available slot is a slot in the inventory that an advertiser may purchase for the purpose of delivering advertising content. If a bid price wins, that maybe because it was too high. The system then matches like behaviors, and is able to determine granular differences which may affect advertising performance. The strategy is directed to advertising occurring on video, display ads, and within mobile and desktop environments. The methods and technology herein can be practiced by trading platforms for advertising that utilize computers to transact a large number of bid requests for advertising inventory at high speeds. Pricepoint represents an advertiser's budget for the advertising campaign. Any one of these metrics is suitable for use with the technology herein. Some data sources used for this include, but are not limited to:. Each bundle is further sub-bundled by known consumption based on those characteristics.